Our process combined strategic insight with creative execution to ensure the rebrand wasn’t just a cosmetic change, but a transformation that resonated with customers and supported measurable growth. Each phase was designed to uncover opportunities, solve key challenges, and deliver an identity aligned with the client’s long-term vision.
01
Discovery & Research
Surveys found brand gaps. Trusted for quality, it lacked youth connection.
02
Brand Strategy Development
We created a messaging framework for Millennial and Gen Z.
03
Creative Plan Execution
We redesigned the brand for consistency, validated through A/B testing.
04
Rollout & Activation
The new identity launched online. Campaigns shared the brand story.
Our Solution
We modernized the brand to attract younger audiences while keeping its trust. The visual identity was updated with a clean logo and consistent design across channels. The e-commerce experience was redesigned for mobile, and social media campaigns aligned with the new brand story. We coordinated in-store and online experiences to ensure the refreshed identity reached customers.